Haas Visual Product Language

A taste of real quality

For the world's leading manufacturer of wafer-making machines Haas Food Equipment, we developed a visual product language. We analysed their huge machines for common components, that easily and cost-efficiently make the uniqueness of the machines visible and tangible. As a result, handles and controls have been designed to reflect the corporate design and, working together with the engineers at Haas, we have opened up optimisation potential in the manufacture of common components.

This cooperation with the internal developers enabled very rapid and cost-effective realisation of the corporate product language. The company's international development centres have now implemented the corporate product language worldwide.